Calendar Of Events
IEM Information Portal
Project Detailed Summary
- Team Members
- John Edge
- Kevin Gatgens
- Eric Lumpkin
- Sonya Gibson
- Problem Statement
There is not enough widespread knowledge of the UAB IEM graduate program and what it offers, in an environment of limited marketing capabilities. The IEM program is primary known in the city of Birmingham, while the state and region houses several Fortune 500 companies with varying degrees of professionals who could benefit from the offerings of the IEM program.
- Elevator Pitch
- For career professionals
- Who are looking to develop and cultivate their technical skills and business know-how.
- The IEM Master of Engineering program at the University of Alabama-Birmingham is the perfect opportunity
- That offers a unique option to enhance your skills and take you to the top of your field.
- Unlike other executive or professional degree programs,
- Our program emphasizes collaboration, peer-to-peer learning, entrepreneurial drive, and pressing industry needs in a 20 –month program.
- IEM Slogans or Tag Lines
- A 12 Step Program to Escape the Cube
- A practical way to build your career
- Project Objective & Focus
Provide a valued marketing campaign through internet, news print, and video media to inform professionals, seeking to further their skills in information and engineering management, about UAB’s IEM program.
- Marketing Stratagey
- Determine
- Key Clients
- Develop messages to the public about the IEM Program
- Decision Factors
- Advertisement
- WebSite (Information Portal)
- Video
- Blogs
- Events
- RSS
- Past Class Content/Information
- Newsletters / Flyers / Publications
- On-Site Collaboration
- Lunch & Learn
- Tech Events
- Socialization of future, current, and past students of the IEM program
- Email (evite, epostcards, and ecards)